Personally, I'm not really a fan of presents. An article I read said that presents were a sure way to waste money, as whatever money you've spent on it is immediately diminished as the person receiving considers it worth less than what you paid for it, or if they like it, it's only equal to what you paid, and now it's second-hand.
Cards, though, are something you can add value to. By buying a blank canvas, you allow people to express their gratitude towards that deserving person, and the person is gratified. All for $2; what a keepsake! Which is why we do it all the time for Christmas.
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